Stereotypes

Stereotypes are usually negative representations of people that more than often rely on preconceived ideas about the group that person is perceived as belonging to. It is assumed that an individual shares personal characteristics with other preconceived ideas e.g. blondes are all stupid, gingers have no souls...             

Although using stereotypes saves a lot of explanation within a text, it can be a very useful way to present something i.e. my magazines. However without being justifies stereotypes may be considered dangerous because as we all know most stereotypes that we see and hear today have been produced by the media as they encourage audiences to think large groups of people are all the same, and often have the same negative characteristics. Which shows how effective the media is.