Constructing the Audience: Text

For me when this such media and text is being planned, perhaps the most important question the producers and myself consider is "Does it have an audience?" If the answer to this is 'no', then there is no point in going any further. If no one is going to watch/read/play/buy the text, then the producers are not going to make any money or get their message across. So this is why I have distinguished that audience research is a major part of any media company's work as well as my own. Part of their research consists of using questionnaires, focus groups, and comparisons to existing media texts, and spend a great deal of time and money finding out if there is anyone out there who might be interested in their idea. Which is what I've tried to do, not so much the money aspect but the element that are free and can be accessed through my own work.

From the research that I made I figured that my audience should be influenced via:

• income bracket/status
• age
• gender
• race
• location

of their potential audience, a method of categorising known as demographics. So once I figured all this I could begin to shape their text to appeal to a group with known reading/viewing/listening habits.