Masthead - The name and logo of the magazine.
The Lead - The inductor paragraph of an article. Usually written in bold or capitals.
Body Copy - Refers to the text of your written articles, which should be produced as a printed presentation to accepted industry standard, e.g. correct use of language, font size, word limits etc. Usually written in columns.
Serif Fonts - Fonts like Times New Roman, or Baskerville Old Face, which have little bars (serifs) on the end of the letters.
Sans Serifs Fonts - Fonts like Impact, or Agency FB, which do not have little bars (serifs) on the end of the letters
Drop Capitals - A really big letter which usually starts off the Article.
Cross Head - Small sub-heading used to split up large blocks of text.
White Space - White parts of the page other than text or pictures.
Mode of Address - How the magazine talks to the audience.
Sell Lines - Text on the cover that helps sell the magazine to the audience.
Banners - Text which usually stands out because it is on a coloured background.
House Style - Magazines distinctive design that separates it from competitors.
Borders - The gaps at the edges of a page.
Gutters - The gaps between columns of text.
Leading - The space between lines of text.
Kerning - The space between letters.
Strap Lines - A smaller headline, printed above the main headline.
By-Lines - Name of the person who wrote the article.
Picture Credits - Who took the picture, where did it come from.
Anchorage - The way in which text helps to pin down the meaning of a picture and visa versa.
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