Evaluation Questions: 6 What type of media institution might might distribute your media product and why?

For the publisher of my magazine I would like to use IPC Media as according to the media and internet resources they are the leading consumer magazine and digital publisher. Which I believe would be really useful when putting a new magazine into a competitive mass market as they are well established and known by a big variety of audiences. So with the right marketing and advertising I believe that this magazine could be a big hit within the industry.

 

For the distribution part of the production I would like to offer my magazine as both a physical printed copy but also up for a digital download as through my research I have gathered that internet shopping and digital downloads are increasing due to household tablets, phones, laptops etc. able to connect to the computer with broadband speeds getting quicker therefore I would put my products up for both digital downloads and the traditional methods of in-store shopping. Such retailers I would like to put my magazine in are the high class stores such as HMV, Waterstones and WH Smith, these three mainly as they are well known for their mass sales with similar products, and then also supermarkets such as ASDA and Tesco as these stores would have a variety of different audiences coming in and viewing the product which could encourage the sale.
 

To conclude, because of IPC being so well established and being reliable over the many years, I wouldn't be able to choose another company and also they have more than 60 iconic media brands so I would use IPC as a distributer as they are known to create content for multiple platforms. Which would mean I would have to create a digital format copy as well as the physical copy which is what I want to do anyway but this also puts my in the ranks to compete with other music magazine companies as I have a specific audience and it is fresh in the stalls which could be the difference. So by distributing through IPC gives me the chance to publish the magazine in many different buying 'positions' which many people would prefer due to their needs.